PIATRAONLINE Franchise Opportunity | A successful turnkey business

1. Stone from all over the world, just a single-click away

2. Professional advice

3. Promoting inspiration

4. Natural stone to match your expectations

5. The chance to find anything you want

6. Long-term care

After 11 years of working hard to develop a brand for the Romanian market – PIATRAONLINE –there could only be one logical step for us – to move forward on the road to success. We established a brand in the middle of the recession with a focus on novelty since the concept of selling natural stone online at the time was fresh for any customer. And so, we founded Romanis’a first online shop for natural stone. Upon establishing the company, we think beyond the concept of a shop, thus rejecting barriers for end users. Natural stone is a complex material with a special beauty, still waiting to be fully understood. With this franchise business, we plan to reach as many homes as possible, in Romania and abroad.

This is also one of our targets: finding partners in major cities such as: Cluj, Iasi, Timisoara, Craiova, Constanta, Sibiu, and Brasov.

"Now is the time to take our vision forward. Offline, apart from online. We deliver success through a complete transfer of know-how. The goal? A network of PIATRAONLINE franchises, thus offering customers from big cities (such as Iasi, Timisoara, Cluj, Craiova, and Brasov) a chance to enjoy the versatility of stone. We’ve reached an equilibrium and we want to scale, and franchising is the best move for us at this time" – Mariana Bradescu-Constantinescu, Managing Partner

1. The PIATRAONLINE franchise

The PIATRAONLINE franchise is another step towards scaling, with the target of delivering a fully functional business for enthusiasts. PIATRAONLINE translates into Europe’s largest pavilion for natural stones and showroom, a portfolio including more than 1500 natural stones from all over the world, over 40,000 completed projects and happy customers, more than 40 employees, over 11 years of continuous development in more than 21 exporting countries. In 2017 we’ve reached the highest turnover, approximately 5.3 million euros, a 7% increase compared to 2016. Beyond the figures, the PIATRAONLINE brand is defined by many other things. We moved away from being a DIY shop, a natural stone shop, or an online shop for natural stone. PIATRAONLINE is #generatinginspiration for every visitor, but also Romania’s creative communities. Therefore, for taking the beauty of natural stone further, but also inspirational projects, we could use some partners.

SUCCESS IN FIGURES:

11 years of continuous development

1,500 types of natural stone

40,000 successful projects, in Romania and abroad

Exporters in 21 countries

Photo source: press conference franchise launch

If you want to become an entrepreneur and run your own business, a franchise is one of the safest ways you can accomplish it, with minimum risks. You will get a turnkey business that has already been tested and was proven to work successfully. You won't have to start from scratch and come up with a new business. Horeca Business is currently at the top of the most wanted franchises. Another segment with excellent results is the betting and gambling franchise. Their potential comes from exploiting an illusion of overnight earnings, amplified by the economic crisis. However, we believe that we can change those tendencies and that regardless of the domain, any business can become successful.

2. What do we offer?

First, the opportunity of a personal business promoted by the PIATRAONLINE brand, basically a turnkey business that comes with full support: technical, commercial, and logistical. For creating a successful business and a strong identity, you invest years of hard work, time, and energy. We offer you the opportunity to avoid all this trouble and enjoy your own business, already popular online and its line of business.

Photo source: press conference franchise launch

Secondly, we deliver marketing and national exposure, online and offline. Since the beginning, exposure was our main focus, domestic and within UE. As a result, we now have more than 40,000 customers, domestic and abroad, due to a fine balance between offline and online communication campaigns – with out-of-the-box and awareness campaigns that generated an active community with over 100,000 fans on the most popular social media platforms – Facebook, Instagram, Youtube. The buying decision should always be an experience and the fact that people have access these days to many different offers makes them less incentive for brand loyalty. From our experiences, we found out that promotions with big marketing pormotions budgets aren’t going to make the difference, but the delivered message and mainly the desire of #generatinginspiration for our community. By this motto, we imagine that we succeeded in erasing the label "another natural stone store" and turned it into something more for our followers. The online show "Inspiring Stories" is one of the pet projects. This a live Facebook show that invites inspiring people to the PIATRAONLINE showroom, with a clear message, conveyed by creators of successful businesses: architects, directors, photographers, and PR people. Where natural stone created its universe, we managed to accommodate more than a collection of rocks, but events that would transform our community.

Thirdly, a complete transfer of know-how. By investing in the PIATRAONLINE franchise, you gain a competitive edge in the market. The secret of a successful business franchise implies connecting the experience (know-how) of the franchisor and the entrepreneurial spirit of the franchisee. We bring the needed know-how needed to develop a business – info about the product range, sales, technical, and communication – gathered throughout more than 11 years of activity by research and development. We hand you over documents, sketches, manuals, and confidential technical data, essential and developed in time. We will take care that you receive all the necessary data and info so that you will be able to make the correct choice. However, every business return is based on an initial amount of money, which means that your investment will decide your future success.

This is PIATRAONLINE’s moment of maturity, considering more than 11 years of working hard to build more than a showroom and a natural stone pavilion, while #generatinginspiration for our community. You could have the successful business you always wanted. Together, we move forward on the road to success!